BRG Physicians Change Care Tactics, Help Patients Improve Health

April 12, 2017

Blue Cross recognizes BRGP doctors for reducing healthcare spending, keeping patients out of hospital

Baton Rouge, La. – Doctors with Baton Rouge General Physicians (BRGP) are changing the way they deliver healthcare with a new approach to promoting quality.

BRGP is working with Blue Cross Blue Shield (BCBS) of Louisiana’s new Quality Blue program, one of the first of its kind nationwide that aims to improve Louisiana’s historically poor health outcomes and hold the line on costs. BRGP is one of the Baton Rouge area’s eleven Accountable Care Organizations (ACOs) – large physician groups that agree to be responsible for improving health quality and saving costs of care across the system. ACOs are saving money on a number of services by helping patients with long-term medical needs like diabetes or heart disease to maintain health; reducing hospital stays by educating patients about when to go to an ER and when to go to an urgent care or doctor’s office; and encouraging more patients to see primary care doctors for most of their health needs.

On average, BRGP patients have had fewer hospital stays and ER visits and are more likely to have been recommended preventive care like mammograms or colorectal cancer screenings by their doctors than patients who are seeing physicians not affiliated with the BCBS program.

“We would rather identify and treat patients’ health concerns early on than see people go through abrupt, life-changing emergencies,” said Dr. Brad Gaspard, Medical Director of Baton Rouge General Physicians and family medicine practitioner. “Our doctors are proud to be a part of this program that helps patients reduce their risk of more serious problems down the road.”

“Keeping patients healthy is an important part of a physician’s work,” said Jeremy Rogers, Chief Operating Officer of Baton Rouge General Physicians. “Baton Rouge General is here if they need it, but maintaining good health today is key to staying well.”

“Baton Rouge General was one of the first healthcare providers in the state to partner with us in Quality Blue because they recognized early on how much value programs like this can bring to our community,” said Dr. Paul Murphree, Interim Chief Medical Officer and Medical Director of Quality and Informatics, Blue Cross and Blue Shield of Louisiana. “In the past few years, BRGP has taken on a total practice transformation to better coordinate care, get more eligible patients connected with health coaching and meet national quality benchmarks. Their work has led to higher quality, better health results for our shared customers and lower costs.”

Recently, BRGP clinic Bella Family Medical was recognized for having the highest overall score on BCBS’ clinical quality measures for treating chronic kidney disease and was awarded Highest Achievement in Kidney Care 2016. In addition, BRGP’s physician and Medical Director Dr. Brad Gaspard was honored in all four targeted conditions – Diabetes, Hypertension, Vascular Disease, and Chronic Kidney Disease. He was the only Baton Rouge physician to achieve top scores in all areas.

To make an appointment with a Baton Rouge General Physician or to find a doctor, call 225-763-4500 or visit

About Baton Rouge General Physicians

Baton Rouge General Physicians consists of more than 80 physicians and 20 practices, owned and operated under General Health System. BRGP offers individuals and families throughout the Capital Area top-quality healthcare in convenient locations from Livingston to Brusly. For more information, visit BRGP is an affiliate of Baton Rouge General Medical Center, the first and only not-for-profit, community hospital in the capital city with 590 licensed beds between two campuses.